What is a brand? Does everyone know about the meaning of brand?
I guess that there are many people know about this information.
But somehow some people if they not study in this category.
They're not know about it.
Here some of the meaning of branding
Ancient and modern
The Oxford American Dictionary (1980) contains the following definition:
Brand: a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark.
Brands are more than telling name and symbols. Brands represent consumer’s perceptions and feeling about a product and performance. High brand equity provides a company with many competitive advantages.
A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company had more leverage in bargaining with resellers, the brand name carries high credibility, and the company can more easily launch line. Above all, a powerful brand offers the company some defense against fierce price competition.