Monday, May 21, 2012

Strategic Management and Business Policy, 11/e by Thomas L. Wheelen • J. David Hunger

Chapter 1: Basic Concepts in Strategic Management Objective
After reading this chapter, you should be able to:
  • Understand the benefits of strategic management
  • Explain how globalization and electronic commerce influence strategic management
  • Understand the basic model of strategic management
  • Identify some common triggering events that act as stimuli for strategic change
  • Understand strategic decision-making modes
  • Use the strategic audit as a method of analyzing corporate functions and activities



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