Thursday, July 5, 2012

Samsung's Smartphone Pitch Fuels Mobile-Ad Boom

CEO Guide to Technology

Jul 3, 2012

This Week's Top Story
This Week's Top Story -  Samsung's Smartphone Pitch Fuels Mobile-Ad Boom
CEO Guide to Mobile Advertising and Marketing

Samsung's Smartphone Pitch Fuels Mobile-Ad Boom

Notwithstanding space and placement issues, big companies are starting to spend on mobile advertising because it's inexpensive

More Top Stories


CEO Guide to Technology

Coca-Cola Gives Facebook Global Reason for Boosting Mobile Ads

Brands see Facebook mobile ads as a key way to reach emerging-market consumers

CEO Guide to Technology

Twitter Adds to Pressure on Facebook in Mobile Ads

The micro-blogging site intends to lure dollars from Facebook, Google, and Apple by presenting Twitter's mobile advertising as sponsored content

Social Media Misfires

From McDonald's to Netflix, here's a look at some of the biggest social networking advertising missteps in recent memory

One-Minute Advice: Mobile & Social Media Marketing


Podcast: IBM's Jay Henderson on Mobile Marketing

How can companies take advantage of the opportunity?

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